Mobile stress: Slow pages undermine your entire brand

I’m a secret admirer of Tammy’s, she always publishes great stuff.

I do quite a lot of consulting to Telco’s, and mobile network performance is a huge issue because while user experience of a mobile site drives revenue (or revenue leakage) from the site, it also drives usage of mobile data, which is a big earner.

Optimising mobile networks can improve performance and therefore customer satisfaction (and ARPU), while keeping a lid on RAN costs which, let’s face it, are huge on a good day.